Started in 2013 as Klassy Kassy, a full line ready-to-wear clothing store by founders Kassy Dieujuste & Shannon Rawls, in 2019 Shannon decided to split off the swimwear category into its own separate division, Klassy Swim, and dedicate a team of staff to the brand and concentrate purely on swimwear, beachwear, resortwear and cruise wear by bringing 100's of new styles and flavors perfect for every season of the year.
The MONOKHROME Brand is growing to be one of the most sought after contemporary brands catering to the modern man & woman. Distinguishably swank, MONOKHROME's designs are constantly inspired by the pop-cultured fashionista and fashionisto lifestyle and their cultivated way of life. MONOKHROME has emerged as a lifestyle headwear & clothing brand.
"I've been to their Downtown showroom, and their style allows your mind to wander. From inside, out. The styles blossom in practicality and beauty."
- Virgil Abloh, fashion designer
AN INSIDE LOOK @ HOW WE DO!
"MonoKhrome boldly, yet tastefully pushes the boundaries just enough to proverbially smack you in the face without knowing it. A smack you'll welcome."
~ Brett, bloomingdales buyer
Aisha, Advertising Manager
“Where’s my ••••ing coffee!!?????”
Shenay, Shipping Manager
“Just turn on some old school music in the stockroom!”
Julie, Photography Manager
“okay, Shannon please! I need just 1 more lens.”
Cierra, Inventory Manager
“Don't come for me unless I send for you! :-/
Mosi, Social Media Manager
“If someone made a mistake, it wasn’t me!…”
Aaron, Production Manager
“C’mon guys, no holds today. Every order goes out!”
Denise, Customer Service Manager
“No customers need help. Uh, can I leave early?”
Mr. Shannon, Executive Director
“If you don't put your name on it, I'm eating it.”
Known for ignoring tradition Mr. Rawls has a very direct,
unswerving, focus on quality and attention to detail. With new
lines in production and more customers drawn in by his practical
ready-to-wear design eye, Shannon is pushing forward to grow
the brands worldwide.
Born in Los Angeles and raised in the San Fernando Valley, just outside of Hollywood California, Shannon was known mainly as an American Film Producer who is also a fashion designer and aspiring humanitarian. Shannon was immersed in the world of fashion from an early age. “When I first started, I would watch my mother and her meticulous attention to detail in her clothing and accessories as she continuously drove the importance of quality and style in me. By the time I reached high school, I began to iron my socks before school to ensure my total outfit was always top notch.”
By 1999 Shannon partnered with one of his college fraternity brothers and together they set off to develop an athletic line. After limited success, Shannon began to focus on his film career and for the next 10 years he produced a filmography of feature films, TV shows, music videos and commercials. In 2005 he established a new fashion brand, eX•pensive, yet putting it on hold for more lucrative film projects until he was approached by both Bloomingdales & Sears Holdings, Inc., where he was instrumental in reestablishing the softlines department at a full line store in Los Angeles.
This approach caused Shannon to pause focusing on motion pictures and redirect his attention to fashion where he formed the foundation of his SR, fashion conglomerate, which launched in 2013.